Lift
Place color and liner to open and lift.
Eye Shape Makeup
Shape-aware looks, explained visually.
Find techniques designed for hooded eyes, monolids, round eyes, downturned eyes, deep-set eyes, and close-set eyes.
Find your eye shape
What’s your eye shape?
Select the one that looks most like you.
Hooded Eyes
A low crease that may cover part of the lid.
Monolids
Little to no visible crease; smooth lid from lash line up.
Round Eyes
Balanced height and width with visible white around the iris.
Downturned Eyes
Outer corners tilt slightly downward.
Deep-Set Eyes
A prominent brow bone with a deeper-set crease.
Close-Set Eyes
The inner corners are closer than one eye width apart.
How to choose your technique
Use this quick guide to understand what flatters your shape.
Depth
Add dimension without closing the eye.
Shimmer placement
Keep light visible on each eye shape.
Liner angle
Align direction with the natural eye.
Crease strategy
Define above, within, or without a crease.
Explore eye shape recipes
Choose a look and learn step by step.
Balanced Eye Makeup for Close-Set Eyes
A close-set eye recipe that keeps the inner corners clear, places depth beyond the iris, and directs lashes outward.
Elongated Eye Makeup for Round Eyes
A softly elongated round-eye look using sideward taupe placement, outer lash definition, and controlled lower shadow.
Everyday Makeup for Deep-Set Eyes
An everyday deep-set eye recipe that keeps the lid light, uses definition at the roots, and avoids dark crease shading.
Lifted Makeup for Downturned Eyes
A downturned-eye placement guide using an early lifted endpoint, upward outer shading, and selective lower-lash definition.
Soft Glam for Hooded Eyes
A hooded-eye soft glam recipe that maps taupe above the fold, controls lid shimmer, and keeps the outer shape lifted.
Soft Shimmer Makeup for Monolids
A monolid shimmer recipe using a vertical gradient, root-level definition, and a centered reflective point that stays visible.
Refine your look even further
Pair eye-shape technique with tone and occasion.
01
Occasion Makeup
Choose a polished look by setting, time, and the amount of definition you want.
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02
Skin Tone & Undertone
Keep the color idea, then adjust depth, base, and temperature so it stays clear on your skin.
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03
Everyday Makeup
Build a repeatable routine around the minutes you have and the features you want to define.
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